Penerapan Model Unified Theory Of Acceptence And Use Of Technology (UTAUT 2) Terhadap Perilaku Pelanggan E-Commerce Shopee Indonesia Di Kota Palembang

The developing of marketplace makes many changes in commerce. Start from conventional way and now become online shopping. One of the biggest marketplace in Indonesia is Shopee. Due to the massive electronic commerce activity, this study aimed to know the factor that influenced behavioral intention a...

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Bibliographic Details
Main Authors: Andi Nur Sheila Fatihanisya, Susan Dian Purnamasari
Format: Article
Published: Informatics Department, Faculty of Computer Science Bina Darma University 2021-06-01
Series:Journal of Information Systems and Informatics
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