Structural Equation Modeling with the Smartpls
The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmet...
Main Authors: | , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade Nove de Julho
2014-05-01
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Series: | REMark: Revista Brasileira de Marketing |
Subjects: | |
Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2717 |