Structural Equation Modeling with the Smartpls

Structural Equation Modeling with the Smartpls

The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmet...

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Bibliographic Details
Main Authors:	Christian M. Ringle, Dirceu da Silva, Diógenes de Souza Bido
Format:	Article
Language:	Portuguese
Published:	Universidade Nove de Julho 2014-05-01
Series:	REMark: Revista Brasileira de Marketing
Subjects:	Modelagem de Equações Estruturais, SmartPLS, Mínimos Quadrados Parciais, aplicação em Marketing
Online Access:	http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2717

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