Market Mavenism: Its Contribution in Building Consumer’s Trust
In globalization era, firms have to deal with multifaceted challenges. Dynamic changes in consumers’ demands and desires, technology, and new knowledge and innovative movement of competitors are some examples of the important tasks to be managed in order to be able to survive in the market. The role...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2009-01-01
|
| Series: | Gadjah Mada International Journal of Business |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5540 |