A Communications Strategy of the Malaysian Research Universities to add Value
This paper’s purpose is to understand what criteria constitutes narratives in the vision and mission statements on the corporate website of the Malaysian research universities based on storytelling elements. By looking at the vision and mission statements, through qualitative content analysis to dis...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2019-03-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1211 |