Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional
The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.
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| Format: | Article |
| Language: | Spanish |
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Universidad Pontificia Bolivariana
2014-07-01
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| Series: | Colección Académica de Ciencias Sociales |
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| Online Access: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/2926/2572 |