Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional
The following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.
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| Format: | Article |
| Language: | Spanish |
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Universidad Pontificia Bolivariana
2014-07-01
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| Series: | Colección Académica de Ciencias Sociales |
| Subjects: | |
| Online Access: | https://revistas.upb.edu.co/index.php/cienciassociales/article/view/2926/2572 |
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doaj-52b3ba3295564ae19e8cce93123bec98 |
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Article |
| spelling |
doaj-52b3ba3295564ae19e8cce93123bec982020-11-24T22:39:57ZspaUniversidad Pontificia BolivarianaColección Académica de Ciencias Sociales2422-04772422-04772014-07-01122943Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocionalJaillier Castrillón, Catherine 0Universidad Pontificia BolivarianaThe following article is an exercise of reflection on what has been the impact on social networks Pope Francis in the corresponding leading the Pope and try to understand whether this phenomenon can be classified under the label of Emotional Marketing and advertising period.https://revistas.upb.edu.co/index.php/cienciassociales/article/view/2926/2572Emotional Marketing |
| collection |
DOAJ |
| language |
Spanish |
| format |
Article |
| sources |
DOAJ |
| author |
Jaillier Castrillón, Catherine |
| spellingShingle |
Jaillier Castrillón, Catherine Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional Colección Académica de Ciencias Sociales Emotional Marketing |
| author_facet |
Jaillier Castrillón, Catherine |
| author_sort |
Jaillier Castrillón, Catherine |
| title |
Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional |
| title_short |
Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional |
| title_full |
Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional |
| title_fullStr |
Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional |
| title_full_unstemmed |
Follow me: reflexión sobre el caso Papa Francisco y su impacto en redes sociales desde el marketing emocional |
| title_sort |
follow me: reflexión sobre el caso papa francisco y su impacto en redes sociales desde el marketing emocional |
| publisher |
Universidad Pontificia Bolivariana |
| series |
Colección Académica de Ciencias Sociales |
| issn |
2422-0477 2422-0477 |
| publishDate |
2014-07-01 |
| description |
The following article is an exercise of reflection on
what has been the impact on social networks Pope
Francis in the corresponding leading the Pope and
try to understand whether this phenomenon can be
classified under the label of Emotional Marketing
and advertising period. |
| topic |
Emotional Marketing |
| url |
https://revistas.upb.edu.co/index.php/cienciassociales/article/view/2926/2572 |
| work_keys_str_mv |
AT jailliercastrilloncatherine followmereflexionsobreelcasopapafranciscoysuimpactoenredessocialesdesdeelmarketingemocional |
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1725706792829190144 |