E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS

In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The...

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Bibliographic Details
Main Author: Klyuyeva Elizaveta
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2015-10-01
Series:Traektoriâ Nauki
Subjects:
Online Access:http://pathofscience.org/index.php/ps/article/view/15