E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The...
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Format: | Article |
Language: | English |
Published: |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2015-10-01
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Series: | Traektoriâ Nauki |
Subjects: | |
Online Access: | http://pathofscience.org/index.php/ps/article/view/15 |