E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The...
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| Format: | Article |
| Language: | English |
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Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2015-10-01
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| Series: | Traektoriâ Nauki |
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| Online Access: | http://pathofscience.org/index.php/ps/article/view/15 |
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doaj-52e50cef171b4769be85e0e4c88c9077 |
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Article |
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doaj-52e50cef171b4769be85e0e4c88c90772020-11-24T23:39:57ZengAltezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)Traektoriâ Nauki2413-90092015-10-0112-3E-BRANDING AS A KIND OF MARKETING COMMUNICATIONSKlyuyeva Elizaveta 0Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and EconomicsIn this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The main advantages and facilities of brand promotion through the Internet-network, were described.http://pathofscience.org/index.php/ps/article/view/15brande-brandingbranding in the InternetInternet-Networkmarketingmarketing communications |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Klyuyeva Elizaveta |
| spellingShingle |
Klyuyeva Elizaveta E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS Traektoriâ Nauki brand e-branding branding in the Internet Internet-Network marketing marketing communications |
| author_facet |
Klyuyeva Elizaveta |
| author_sort |
Klyuyeva Elizaveta |
| title |
E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS |
| title_short |
E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS |
| title_full |
E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS |
| title_fullStr |
E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS |
| title_full_unstemmed |
E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS |
| title_sort |
e-branding as a kind of marketing communications |
| publisher |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) |
| series |
Traektoriâ Nauki |
| issn |
2413-9009 |
| publishDate |
2015-10-01 |
| description |
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The main advantages and facilities of brand promotion through the Internet-network, were described. |
| topic |
brand e-branding branding in the Internet Internet-Network marketing marketing communications |
| url |
http://pathofscience.org/index.php/ps/article/view/15 |
| work_keys_str_mv |
AT klyuyevaelizaveta ebrandingasakindofmarketingcommunications |
| _version_ |
1725511596658130944 |