Quality indicators in the mobile industry rankings based on indicators of customer satisfaction with the hybrid approach DEMATEL and ANP appropriate strategy based on gray system
The quality of services as a vital element in the strategic competitiveness and commercial success are various methods have been developed to evaluate it. Prioritizing qualitative indicators based on the quality of mobile phone services enables the company gives top priority due to the higher percen...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Entrepreneurship, Belgrade
2016-01-01
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| Series: | International Review |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-9739/2016/2217-97391604062A.pdf |