Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Based on the support of 71.1% of the public relations practitioners in our online survey (total n=291), there is a general consensus in favor of undisclosed organizational ghost blogging, provided that the ideas for the content come from the stated author and the stated author gives content appro...

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Bibliographic Details
Main Authors: Tiffany Derville Gallicano, Kevin Brett, Toby Hopp
Format: Article
Language:English
Published: Insitute for Public Relations 2013-09-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2013_Gallicano.pdf