THE ROLE OF THE IMPLEMENTATION OF THE QUALITY MANAGEMENT SYSTEM IN SERVICES
According to theorists, customer satisfaction is a subjective concept, difficult to measure, difficult to quantify. Aspects related to its quantification arising from: diversity of factors which influence the satisfaction, difficulty interpretation of the results, the positive trend of results, obst...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2014-06-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuCristacheSusanuMicu.pdf |