Using DEMATEL – ANP hybrid algorithm approach to select the most effective dimensions of CRM on innovation capabilities
Customer relationship management (CRM) and innovation are widely considered to be valuable capabilities associated with competitive advantage. CRM is a comprehensive guideline and process of management and data sharing with key customers to prompt supreme values of partnership and customers. Innovat...
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| Format: | Article |
| Language: | English |
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Ayandegan Institute of Higher Education, Iran
2015-06-01
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| Series: | Journal of Applied Research on Industrial Engineering |
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| Online Access: | http://www.journal-aprie.com/article_42688.html |