The Antecedents And Consequence Of Relationship Quality Between Hi-Tech Florists And Distributors In Da Lat

In Dalat, the model of vertical alliance between growers and distributors of hi-tech flowers has been cultivated and promoted. However, in many cases this strategic partnership has come to an early death. This raises a concern about how to nurture a high-quality relationship between pa...

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Bibliographic Details
Main Authors: Trần Thị Lam Phương, Sử Thị Oanh Hoa, Phạm Ngọc Thúy
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/778