Susceptibility to anchoring effects

Previous research on anchoring has shown this heuristic to be a very robust psychological phenomenon ubiquitous across many domains of human judgment and decision-making. Despite the prevalence of anchoring effects, researchers have only recently begun to investigate the underlying factors responsib...

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Bibliographic Details
Main Authors: Todd McElroy, Keith Dowd
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2007-02-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/jdm06143.pdf