Potensi dan Strategi Marketing Perbankan Syariah pada Segmen Kelas Menengah Indonesia

Potensi dan Strategi Marketing Perbankan Syariah pada Segmen Kelas Menengah Indonesia

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<p>Group of middle-class society is a tremendous market for Islamic business, especially Islamic banking. The fact that the majority of Indonesia's population is Muslim, Islamic business institutions should work on the mid-market segment earnestly. The potential of middle class developmen...

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Bibliographic Details
Main Author: Sofyan Rizal
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2015-11-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
strategy
marketing
Islamic banking
middle-class
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2116

Internet

http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2116

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