Rational Choice, Consumer Vulnerability and Empowerment: Diverging Economic Perspectives and Issues for Debate
This paper discusses the issue of consumer choice seen from two quite diverging perspectives: rational choice theory and consumer empowerment as it is currently measured by available research at European Union level. The question we try to answer is: In what manner do the assumptions on consumer rat...
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| Format: | Article |
| Language: | English |
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Danubius University
2013-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://proceedings.univ-danubius.ro/index.php/eirp/article/view/1476/1349 |