Why are you happy with impulse buying? Evidence from Indonesia

Happiness is an ideal condition needed by everyone. In the real life, happiness comes not only from the harmony in the home but also from the exciting environment or atmosphere outside the home, such as impulse buying. When someone makes impulse buying, she could feel the happiness be-cause she gets...

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Bibliographic Details
Main Authors: Wiwik Handayani, Muslich Anshori, Indrianawati Usman, Sri Wiwoho Mudjanarko
Format: Article
Language:English
Published: Growing Science 2018-05-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol8/msl_2018_32.pdf