Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach
<p class="ElsAbstractText">Developments in information and communication technologies disrupt the traditional media ecosystem. New media has led to the emergence of many digital platforms such as Netflix. Netflix has become very popular nowadays all over the world. Hence, this paper...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-11-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/8771 |