An Exploration of the Motivating Cultural Experience Factors That Determine a Holiday Destinations’ Selection and Respective Competitiveness
The unique memorable experiences provided to customers directly determine a business’s competitiveness. The extant tourism literature has provided limited explanation of the factors that characterize this memorable tourism experiences. Hence, this study is trying to address two purposes: first, to e...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2013-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244013511829 |