Gender Influence on the Perception of Celebrity Endorsement
Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by their regular daily existence, so they need s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vasile Goldis University Press
2020-06-01
|
| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/sues-2020-0009 |