Developing Brand Relationship Quality through Online Brand Communities
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new concept emerged i.e. customer brand engagement, focusing on expanded domain...
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| Format: | Article |
| Language: | English |
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Johar Education Society
2017-01-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
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| Online Access: | http://www.jespk.net/publications/369.pdf |