Consumer Behavior and Halal Cosmetic Product: Evidence in Palembang City
Purpose: this research is about the impact of the product quality, price, halal labeling, and brand ambassador for the purchasing decision of halal cosmetics product.Methods: the research samples involves 400 female respondents with age 20–49 based on income category, education and kinds of jobs in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2020-07-01
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| Series: | Modernizaciâ, Innovaciâ, Razvitie |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/1039 |