Store brands’ purchase intention: Examining the role of perceived quality
Considering the increase of the store brand's market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2017-05-01
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| Series: | European Research on Management and Business Economics |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883417300025 |