To Buy or not to Buy: Antecedents of Fair Trade Apparel Purchase Behavior
Fair trade represents one of the most influential social movement that encourages sustainability and ethical consumerism in the past 20 years. While fair trade movement of apparel products is rapidly expanding, there is a dearth of understanding about the characteristics of consumers who regularly p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Academic Forum
2018-11-01
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| Series: | IAFOR Journal of Psychology & the Behavioral Sciences |
| Subjects: | |
| Online Access: | https://iafor.org/journal/iafor-journal-of-psychology-and-the-behavioral-sciences/volume-4-issue-2/article-7/ |