Using an innovative price model to leverage the business model – The case of price model innovation in the largest Swedish taxi company
Purpose: The purpose of the paper is to describe how the biggest Swedish taxi company (Taxi Kurir) developed an innovative price model to leverage the business model. Design/methodology/approach : The empirical data in the article describe Taxi Kurir’s development of a new price model. Data about...
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| Format: | Article |
| Language: | English |
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Aalborg University Press
2014-08-01
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| Series: | Journal of Business Models |
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| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/723 |