Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world’s most populous Muslim country and is a major market in the region. For a non-Muslim country like Thailand, Islam also has a significant role in being the second popular religion aft...

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Bibliographic Details
Main Authors: Athapol Ruangkanjanases, Tassaya Sermsaksopon, Bachtiar H. Simamora
Format: Article
Published: Ümit Hacıoğlu 2019-08-01
Series:International Journal of Research In Business and Social Science
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