LE ROLE DE LA RECHERCHE MARKETING DANS LA PLANIFICATION DES CANAUX DE DISTRIBUTION DANS L'ENTREPRISE ECONOMIQUE : ETUDE DE L’ENTREPRISE LES MOULINS DU HODNA DE M’SILA
This study aims at showing the role of marketing research in the plannification of distribution channels in the economic enterprise. And to achieve this goal, we have divided this research into two axes ; a theoretical axis, through which we have discussed the basic theoretical approaches related to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Fatiha REGRAGUI
2017-12-01
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| Series: | Revue Economie, Gestion et Société |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REGS/article/view/10692 |