A Guide to Conducting Online Focus Groups via Reddit

Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maint...

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Bibliographic Details
Main Authors: Brendan Richard, Stephen A. Sivo, Robert C. Ford, Jamie Murphy, David N. Boote, Eleanor Witta, Marissa Orlowski
Format: Article
Language:English
Published: SAGE Publishing 2021-05-01
Series:International Journal of Qualitative Methods
Online Access:https://doi.org/10.1177/16094069211012217