AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY
This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2021-05-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2021/gtg.35214-660.pdf |