Use-Based Pricing and Prepaid-Based Pricing for Service Products: Analysis of an Unlimited Prepaid Card
This paper analyses the optimal pricing strategies of two sales models for a service product: the use-based mode, in which a customer pays for each use, and the prepaid-based mode, in which a customer enjoys a service with a card that represents an up-front payment for a period of time. For the prep...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2018-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8481693/ |