Analysis of advertisements of infant food commercialized in the city of Natal, Rio Grande do Norte, Brazil

Analysis of advertisements of infant food commercialized in the city of Natal, Rio Grande do Norte, Brazil

The advertising about maternal milk substitutes has been pointed as one of the factors responsible for the breastfeeding low rates. In this way, legal support was created to assure that the use of such products would not interfere on the healthy breastfeeding habit of the population. This study, dev...

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Bibliographic Details
Main Authors: Maria Giovana Binder Pagnoncelli, Almária Mariz Batista, Michelle Cristine Medeiros Da Silva, Ana Paula Marques Da Costa, Fábio Resende De Araújo, Marcela Pinheiro Marques, Cláudia M. De Quelhas Fidalgo, Maria Cleide Ribeiro Dantas de Carvalho
Format: Article
Language:English
Published: Universidade de São Paulo 2009-06-01
Series:Brazilian Journal of Pharmaceutical Sciences
Subjects:
Amamentação
Propaganda de alimentos
Leite materno
Breast-feeding
Food advertising
Maternal milk
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502009000200020

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http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502009000200020

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