Studi Pengaruh Visual Merchandise untuk Anak Terhadap Perilaku Pembelian Paket HappyMeal di Restoran McDonald’s Surabaya

In sales promotion context, premium offers such as toy merchandizes for kids are free incentives or discounted price to encourage sales. A common finding that toys on merchandize offered in Happy Meal packets influence their consumer behavior which are kids, besides kids are known as potential targe...

Full description

Bibliographic Details
Main Authors: Listia Natadjaja, Rosaline Dewi F., Deddy Setyawan
Format: Article
Language:English
Published: Petra Christian University 2009-01-01
Series:Nirmana
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/18059