Studi Pengaruh Visual Merchandise untuk Anak Terhadap Perilaku Pembelian Paket HappyMeal di Restoran McDonald’s Surabaya
In sales promotion context, premium offers such as toy merchandizes for kids are free incentives or discounted price to encourage sales. A common finding that toys on merchandize offered in Happy Meal packets influence their consumer behavior which are kids, besides kids are known as potential targe...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2009-01-01
|
| Series: | Nirmana |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/18059 |