BOP theory in an emerging market economy: India under the microscope
Poverty is a universal phenomenon which does not go well with the progressive 21st century and hence the worldwide efforts to overcome the problem. At the beginning of the 21st century (2002), the late professor C.K. Prahalad had propounded a path breaking theory of poverty alleviation called the bo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business & Retail Management
2015-07-01
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| Series: | International Journal of Business & Economic Development |
| Subjects: | |
| Online Access: | http://ijbed.org/admin/content/pdf/i-8_c-81.pdf |