Competitive price and trust as determinants of purchase intention in social commerce

Competitive price and trust as determinants of purchase intention in social commerce

The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on...

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Bibliographic Details
Main Authors: Cláudia Rodrigues Maia, Guilherme Lerch Lunardi, Décio Dolci, Lívia Castro D’Avila
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2020-03-01
Series:BAR: Brazilian Administration Review
Subjects:
social commerce
price
trust
social media
purchasing intention
Online Access:https://bar.anpad.org.br/index.php/bar/article/view/470/399

Internet

https://bar.anpad.org.br/index.php/bar/article/view/470/399

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