PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT MENGGUNAKAN PRODUK OBAT HERBAL DI KOTA BANJARMASIN

The trend of herbal medicines usage in Indonesia was increasing from year by year. Banjarmasin was a city with the highest number of authorized pharmacises and licensed drug stores in South Kalimantan. Pharmacies and drug stores are strategic locations for marketing of herbal medicines. Marketing st...

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Bibliographic Details
Main Authors: Muhammad Zaini, Jhudi Bonosari Soediono
Format: Article
Language:Indonesian
Published: Akademi Farmasi ISFI Banjarmasin 2018-10-01
Series:JIIS: Jurnal Ilmiah Ibnu Sina
Subjects:
Online Access:http://jiis.akfar-isfibjm.ac.id/index.php/JIIS/article/view/179/180