ILUSTRASI IKLAN CETAK DENGAN PENDEKATAN AFEKTIF DALAM HUBUNGANNYA DENGAN PENERIMAAN DAN INGATAN KHALAYAK
Illustrations in print advertisements have function to attract and hold the attention of the audiences beside influence their acceptance and memory. Recently%2C illustrations of print advertisements have been using affective approaches by using appeal to anxiety%2C appeal to sorrow%2C appeal to warm...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2003-01-01
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| Series: | Nirmana |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16103 |