MEMAHAMI PERAN EKUITAS MEREK SEBAGAI KEUNGGULAN BERSAING TERHADAP PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN PERGURUAN TINGGI
This study aims to understand the role of brand equity as a competitive advantage associated with the decision-making process in the selection of universities. The research method used in this research is descriptive method. The object of this research as many as 100 people in West Jakarta, especial...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Tarumanagara
2017-11-01
|
| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ecojoin.org/index.php/EJM/article/view/259 |