Interpretation keys in the process of sensitization and education of the Chinese consumer as to the consumption of wine
China’ wine consumption has ever and ever increased during the last decade but there are still difficulties in the communication of this product. This is caused by the great social, cultural and economical diversities among Chinese themselves and between eastern and western culture. In fact, the div...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2015-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/bioconf/20150503011 |