Opportunities and Risks in Developing the Own Trademarks for Trade Enterprise
The article is aimed at exploring the opportunities and risks of developing the own trademarks for trade enterprises. Based on the carried out studies, the prerequisites and features of the creation of products under their own trademark by trade enterprises have been defined. The priority of introdu...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-12-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-12_0-pages-198_202.pdf |