Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karach...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2018-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402 |