Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karach...

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Bibliographic Details
Main Authors: Saeed ur Rehman, Syed Amir Saeed, Shahnawaz Khan, Ovais Mufti, Asfiya Ahmad, Taimoor Sultan
Format: Article
Language:English
Published: Institute of Business Management 2018-06-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Consumer Preferences
Express TV
Media
Viewership Patterns
Online Access:http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402
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spelling doaj-5535501d25ec4ee5b5eb4c18f8e1b95f2020-11-24T21:04:50ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592018-06-01311832dx.doi.org/10.22555/ijelcs.v3i1.1818Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership PatternsSaeed ur Rehman0Syed Amir Saeed1Shahnawaz Khan2Ovais Mufti3Asfiya Ahmad4Taimoor Sultan5Senior Fellow at Institute of Business Management, Karachi Assistant Professor at Institute of Business Management Assistant Professors at Institute of Management Sciences, Peshawar Assistant Professors at Institute of Management Sciences, Peshawar Research Scholars at Institute of Business Management, Karachi Research Scholars at Institute of Business Management, KarachiExpress News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same.http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402Consumer PreferencesExpress TVMediaViewership Patterns
collection DOAJ
language English
format Article
sources DOAJ
author Saeed ur Rehman
Syed Amir Saeed
Shahnawaz Khan
Ovais Mufti
Asfiya Ahmad
Taimoor Sultan
spellingShingle Saeed ur Rehman
Syed Amir Saeed
Shahnawaz Khan
Ovais Mufti
Asfiya Ahmad
Taimoor Sultan
Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
International Journal of Experiential Learning & Case Studies
Consumer Preferences
Express TV
Media
Viewership Patterns
author_facet Saeed ur Rehman
Syed Amir Saeed
Shahnawaz Khan
Ovais Mufti
Asfiya Ahmad
Taimoor Sultan
author_sort Saeed ur Rehman
title Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
title_short Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
title_full Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
title_fullStr Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
title_full_unstemmed Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
title_sort express tv: competing in a cluttered world of media for consumer preferences and viewership patterns
publisher Institute of Business Management
series International Journal of Experiential Learning & Case Studies
issn 2520-4475
2521-9359
publishDate 2018-06-01
description Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same.
topic Consumer Preferences
Express TV
Media
Viewership Patterns
url http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402
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