Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns
Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karach...
Main Authors: | Saeed ur Rehman, Syed Amir Saeed, Shahnawaz Khan, Ovais Mufti, Asfiya Ahmad, Taimoor Sultan |
---|---|
Format: | Article |
Language: | English |
Published: |
Institute of Business Management
2018-06-01
|
Series: | International Journal of Experiential Learning & Case Studies |
Subjects: | |
Online Access: | http://journals.iobmresearch.com/index.php/JELCS/article/view/1818/402 |
Similar Items
-
Influence of materialism on life satisfaction
by: Eda Gurel Atay, et al.
Published: (2010-11-01) -
Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers
by: Fred, Stephanie
Published: (2015) -
Sports Content Viewership Motivations Across Digital Devices
by: Henry, Mark
Published: (2016) -
The Role of Social Media Journalists in TV News:Their Effects on the Profession and Identity of TV Journalism, the Quality of News, and theAudience Engagement
by: AL Yousufi, Yousuf Humiad
Published: (2019) -
Love/Hate: Supernatural THEN and NOW
by: Lorna Jowett
Published: (2020-09-01)