Holistic Marketing Approach in Media Communications of Sports Organizations
This paper will give theoretical and practical approaches to media communications in sport organizations. The first part of the paper presents theoretical aspects of media communications in sport organizations in history, by leading authors in the field of sport management. Modern sport communicatio...
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| Format: | Article |
| Language: | English |
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Montenegrin Sports Academy and Faculty for Sport and Physical Education
2019-10-01
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| Series: | Sport Mont |
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| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SM_October_2019_Jankovic_91-95.pdf |