Toward a tourism destination brand equity of coastal tourism of Pangandaran Regency

Indonesia is one of the countries where tourism is the major contributors to the GDP. There are province and districts in Indonesia that mainly focused on the tourism business, Pangandaran is one of them. As a new district, Pangandaran is still trying to develop its brand as a tourist destination. T...

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Bibliographic Details
Main Author: Ibrahim Rashid
Format: Article
Language:English
Published: Master Program in Economics, Graduate Program of Universitas Jambi 2019-11-01
Series:Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Subjects:
Online Access:https://online-journal.unja.ac.id/JES/article/view/7483