PERBEDAAN EFEK TINGKAT PERLAKUAN ISTIMEWA YANG BERHUBUNGAN DENGAN PENDAPATAN: SEBUAH STUDI EMPIRIS PADA PELANGGAN TOKO SERBA ADA
This study intends to empirically explore how the practices of loyalty programs conducted by the store management (department store) which benefit for customers so as to provide results that benefit both parties as a relational outcome consisting of relationship commitment, Increased purchases, shar...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2016-02-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1598 |