Facing the Pandemic Challenge in Business Marketing
The publication reviews the challenges presented to business in general and to marketing strategies in particular by the COVID-19 pandemic. Changing consumer behavior presents business with new tasks and calls for changed and improved marketing tactics. The author identifies and identifies priority...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/04/shsconf_nid2020_02013.pdf |