Signboards and the Naming of Small Businesses: Personhood and Dissimulation in a Sri Lankan Market Town
This paper concerns the naming of stalls in Sri Lanka’s largest wholesale vegetable market. Each optimistically selected business name, advertised on every carefully designed signboard, I argue, speaks to material and moral economies as well as nuanced perceptions of personhood. Signboards and the n...
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| Format: | Article |
| Language: | English |
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Centre d’Etudes de l’Inde et de l’Asie du Sud
2015-10-01
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| Series: | South Asia Multidisciplinary Academic Journal |
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| Online Access: | http://journals.openedition.org/samaj/4048 |