Advertising and other forms of marketing communications in Serbian automotive market
Development of quality product, attractive pricing strategy and 'just in time' distribution system is no longer sufficient marketing approach. Companies have to communicate actively and in two way manner, not just with the consumers but with everyone involved in business operations. Today,...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2009-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710901039M.pdf |